New to the term? Well, as of recently it began catching on as a coined phrase among brands and companies around the world thanks to social media.
We know, creating marketing content based on the attitude, interests, and the everyday-life of a company's culture isn't new but the capability to deliver this perspective in a much more intimate (and personalized) way to the world certainly has changed quite a bit, all thanks to the power of targeted advertising, and that's where we come in.
After running analytics on select metrics, we develop a strategic approach for creating genuine content to best resonate with the culture around your brand.
We love creating beautiful award-winning images and stories but we love creating award-winning images and stories that resonate and make an impact with your perfect audience even more.
The perfect combination of art and science.
Want to be the next popular brand in town?
Red Bull is a standout amongst the most well known brand that effectively uses creative lifestyle marketing.
The brand's core client base is about experience, fun, and risk taking. Rather than making content that spotlights just on how Red Bull tastes or the quantity of calories or the measure of caffeine, Red Bull makes and sponsor content around the way of life its customers grasp and long for. Furthermore, all the while, it comes to significantly more individuals, the people who fall into its objective statistic and who, after some time, may dive in and wind up buying Red Bull.
Imagine every one of the general population who watched the Red Bull sponsored Felix Baumgartner free fall from outer space. A portion of the viewers never knew about or focused on Red Bull some time recently, however all of a sudden, the product is presently on their radar. That is way of creative lifestyle marketing at work.
Creative lifestyle marketing is all about building up connections between products and services offered in the market and focused on lifestyle groups. It includes sectioning the market on the premise of way of life measurements, situating the products and services in a way that interests to the exercises, premiums and interest of the targeted market and undertaking particular promotional campaigns which exploit way of life bids to upgrade the market estimation of the offered product. Lifestyle marketing products provides information to the target audience in a reliable and easier way.
Lifestyle marketing products are basic level vehicles for self-expression. They don't play by the tenets of out-dated marketing. They don't attempt to be all things to all individuals. They essentially are what they are, and in a world, in which people are progressively characterized by the products they purchase, they play an important role in the lives of the people, it's an approach to inform the world something concerning about you, simply for a functional benefit.
Lifestyle is a coordinated arrangement of a man's states of mind, values, interests, sentiments and his behavior. If you are in real time stress for branding your product or services to the target audience, get in touch with a creative Lifestyle Branding Company.
To understand a creative lifestyle brand, one must realize that there are three unique advantages that a purchaser gets from a purchased product: functional, emotional and self- expressive.